Hotel Opening Worldwide - Nobu Warsaw
Nobu has been developing very dynamically over the past 5 years. The restaurants continue their successful worldwide expansion alongside the newest part of the business - Nobu hotels. Although the industry insiders split their opinions when it comes to placing the brand on the market, Nobu undoubtedly is a synonym of modern luxury in casual style. What might come with a surprise is the company’s choice of location for their new projects. Their presence in London, Maiami, Malibu, Ibiza is unquestionable, however their raising projects in places such as Atlanta, Toronto, Tel Aviv, Riyadh or Warsaw prove the brand has trend setting ambitions.
Taking Warsaw, for example - the capital city of Poland, a centre for business run all over the eastern and south-eastern Europe. So far not many people associated Warsaw with leisure. Despite the fact the city doesn’t lack luxury hotels, all of them, however, with big hospitality players behind - Raffles, Accor, Marriott, Starwood. The same goes for the restaurant scene - it has incredibly developed over the past five years and now homes two Michelin starred diners, and many creative, young and inspiring places awarded with Bib Gourmand. The city is yet to attract the internationally famous luxury restaurant companies. Nobu quite clearly tries to beat its competition in this region with the new hotel and restaurant which is about to open in Spring 2020. Read more the business potentials of Warsaw in this piece by Skift.