• Anemona Knut

Management tips - Loyalty programs vs. Loyal guests

Focusing on guest engagement we know to be one of the most important strategies for successful brand development. Many companies hence have built very comprehensive loyalty programs to encourage guests to return. However, many of the program creators, rather than focusing on real guests’ needs, have been busy in developing loyalty cards and point system. Newest research shows, the guests are not that interested in collecting of the points and exchanging them for rewards. They crave experiences most. What is that drives the real guest loyalty? Let’s hear what Alan Young has to say in this

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