• Anemona Knut

MARKETING TIPS - how to collect guests' emails to grow restaurant sales

In the times when personal data is a valuable and desired commodity, it is very often tricky to grow your e-mail data base for marketing purposes. People increasingly defy newsletters and e-mail updates, as they mostly identify it with junk. The key to creating the engagement which would then lead directly to increased sales, is to reach out to right people. You want to grow your data base, but you also want to make sure the people you will be addressing are genuinely interested in what you want to tell them. So here is few hints on how to do it. First, choose a provider for your e-mail marketing campaigns, then add an e-mail option to your website, create incentives for the guests to subscribe, and finally use your list not only to increase your sales and promote your product, but also to inform your clientele of the current affairs they will be interested in. Read the full story

here

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