Social Media - who are nano-influencers, why do they matter?
Importance of influencers is undeniable nowadays, but we all know how expensive and problematic is working with those who are really popular and have huge reach out. So when someone tells you - the bigger, the better, well... its not always necessarily true. There is quite a big group of influencers we call ‘nano’. They are the ones with number of followers higher than a 1000 but not larger than 10k. Why do they matter? It’s because of the engagement level of their followers. Nano influencers usually are very vocal about their niche interests and their followers share the same values. Nano influencers develop different, more personal relation with their followers than the biggest players. This relation between likeminded rather than a guru and the followers. Read more about how to work with nano influencers for the best outcome