• Anemona Knut

Trends 2020 - Destination Storytelling

We have written about storytelling and its role in hospitality. Storytelling becomes more and more important with the rising demand for wholesome and holistic experiences.

Skift brings us an incredible and complete guide to telling great stories. For the project, 'SkiftX and Brand USA surveyed over 400 storytellers and creators, and interviewed numerous industry leaders to discover how destinations are using storytelling to inspire travel'. They 'asked them about strategy, campaign goals, content distribution, and what’s top of mind for 2020'. They are bringing some truly inspiring stats, they show us where to start from and they give ideas for great campaigns (just check this absolutely awesome add for Newfoundland and Labrador tourism below). What not to love about it?

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