Trends - Industry predictions for 2020
Although we already made some predictions earlier, it is time to get more serious about it. 2020 is already here, marking a new decade - what will it bring into hospitality?
1. Digital will continue transforming customer experience - Internet of Things, AI (which both are already here), and the VR which is steadily walking its way out to our lives.
2. Definition of online character - hotels and restaurants will now be forced to embrace the social media
3. Travellers will seek culturally immersive experiences
4. Hotels will embrace sustainability
5. Hotels will focus on driving direct bookings
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